ZUPdates!

When it comes to teaching people how to ride behind a boat, we have created some pretty great products to help make it easier. Which means more people have fun out on the water, right? Well, that is what drives us to continue to innovate for YOU, which is why we couldn't be happier to promote this g...

To celebrate the holiday weekend, we are giving away the ultimate ZUP summer package! Click below to enter (you have multiple chances to win!!) and our winner will be announce on Tuesday May 29th! a Rafflecopter giveaway

What's the perfect remedy for beating the hot summer heat? A day out on the water, of course (if you ask us!)! And we are practically experts by now, so you can trust us! Here are our ten most essential items to pack for your next lake adventure! SNACKS!Of course we want you to bring your favorite Z...

Here at ZUP HQ, we are lucky to work every day on something we love. We feel blessed that we not only get to live our passion, but that we can contribute to such amazing causes that share our love of watersports! Check out four of our favorite nonprofit partners that are making waves in thousands of...

First of all, we want to thank each and every one of you for your support after our Shark Tank episode aired. It really meant a lot to have our ZUP family rally around us. And while a deal with one of the sharks would have been nice, we have been overwhelmed with orders ever since the episode aired....