ZUPdates!

Everyone at ZUP headquarters has taken their own unique path to landing on the team and we decided we want you to get to know us a little bit better. This new series will feature a fun Q&A and will highlight our passions, interests, career paths, and so much more. First up is our CFO, Scott Park...

The story behind @ZUP boils down to one key fact. We want every single person who goes out on the boat for a day of fun and adventure to be able to ride the wake with confidence. So getting outdoors and enjoying whatever adventure strikes your fancy is sort of our thing. And because of this we are a...

Launching new products is an exciting time for us at ZUP headquarters, and while it comes with a lot of work we love every step of the process. In order to highlight all of the amazing benefits of our brand new boards, we are sharing some behind the scenes photos of our new video shoot. We spent tim...

★★★★★ 5 out of 5 stars.   So easy to learn! "A group of friends and I took this board out on the lake this past weekend. Most of us were all beginners with watersport activities. I am extremely uncoordinated and was surprised that even I could get up on the board and stay up for a long time!...

In honor of National Inventor's Day, we are giving a big salute to the brains behind the ZUP board! Their dedication to creating a board that everyone could enjoy is what inspires us to work hard every single day. #everybodygetZUP #ZUPboards "With small glimmers of success on each trip, they went b...