ZUPdates!

When we were first inspired to create the original ZUP Board (shout out to all the garage inventors out there!), we did it because we wanted everyone, regardless of ability, to be able to enjoy a day out on the boat. Being able to "ride," in whatever way you like (lay, kneel, stand, surf!) can have ...

Thinking back to the motivation for creating the very first ZUP Board, we are reminded about just how much we enjoy seeing each and every person on the boat having fun. Not just hanging out on the boat, but getting up and riding the wake with confidence on their very first day out. That might be why...

Okay, so you bought a brand new ZUP Board for the first time. Now what?! Well, the good news is... it's pretty darn easy to figure out how to get going with little (to no) instruction. Buuuuut, here at ZUP HQ we like to make things as simple as possible on you. Our unique all-in-one boards allow you...

Holiday weekends offer the perfect opportunity to sneak away for a few extra days for some quality time with family and friends, which is exactly what we did this 4th of July. And from the looks of it, many of you did as well! We love seeing all of your beautiful faces shining up from your first rid...

Everyone at ZUP headquarters has taken their own unique path to landing on the team and we decided we want you to get to know us a little bit better. This series will feature a fun Q&A and will highlight our passions, interests, career paths, and so much more. We are so excited to share a peek b...