ZUPdates!

Travel and adventure are two things with the biggest impact on us as humans. Not only do we get to have fun, exploring and trying new things, we also get to experience how other people live. Experiencing new things and other cultures expands our minds and gives us a new appreciation for our lives.  ...

Since we are always preaching that our boards are easy for just about everyone to ride, we thought we would put our money where our mouth is and go straight to the kid-sperts (you know, 'kid experts') to get the scoop.  Meet Anthony. He is an amazing kid from Central Florida and while his life is a...

We are so excited to announce the winner of the #ZUPstyle Instagram contest this morning, and just in time for SUMMER!  (It was such a touch decision, we used a random winner program to make it for us!) A big thank you to everyone who participated in sharing what your ZUP lifestyle looks like. Keep ...

For us here at ZUP HQ, our summer weekends are filled with days out on the water, perfecting our moves on our favorite ZUP Boards. With a boat full of family and friends, we always have a great time. One of the keys to a fun day out on the water is creating the perfect playlist that everyone on the ...

For all of your getting your boats ready for a fun summer out on the water, this week is a great reminder for all of us. It's National Safe Boating Week! The National Safe Boating Campaign is sharing really great information with all of us this week. Making sure your boat is ready and safe for all r...