ZUPdates!

In case it isn't obvious, we are slightly excited for summer to get here. Weekends out on the water are what we spend all winter dreaming about. Anyone else?!  If you are taking a boat full of family and friends out on the water for an entire day, we know better than anyone that you have to come pre...

Memorial Day means summer is just around the corner. Soon schools all over the country will be setting their students free for a few glorious months of fun in the sun. At ZUP HQ we are big fans of getting outdoors and one of our favorite ways to make sure we squeeze as much fun out of summer as we c...

A gripping page-turner is as much a part of summertime at the beach as sunscreen and your favorite ZUP Board! Our favorite way to spend a day on the sand is to pack a gourmet picnic, a cooler full of cold drinks, an umbrella, and a good book (or two!). And because we like you so much, we've got you ...

When we set out to create boards that would allow everybody to enjoy a day out on the boat, we had so much more in mind than just great boards. We envisioned a lifestyle that embodied all of the qualities we strive to enjoy all summer long. Coffee with friends, long walks on the beach, a spontaneous...

The ZUP team was lucky enough to participate in the Russell Marine In-Water Boat Show this past weekend and we had a fantastic time! The fun took place on Lake Martin in Alexander City, AL and was such a great way to connect with so many great families. Russell Marine pulled out all the stops, with ...