ZUPdates!

Though our boards make it easier for EVERYONE to ride, we don't only cater to beginners. If you are a seasoned pro behind the boat and are looking for a fun all-in-one board to show off your skills, the DoMore 1.5 is the perfect board for you! (even better, it comes in two colorful patterns: hexagon...

With spring break firmly in the rearview mirror for most of the country, we loved seeing all of the photos of our #ZUPsquad out with their ZUP Boards! And if we're being completely honest, it only made us more excited for summer time fun out on the water! Who's with us?! And don't forget to tag us i...

The launch of our brand new boards certainly has us excited around the ZUP headquarters, and we are so happy to see that you are just as stoked as we are. We had so many entries to our giveaway and while we wish we could give everyone a free board, we have FOUR excited winners to share with you toda...

Everyone at ZUP headquarters has taken their own unique path to landing on the team and we decided we want you to get to know us a little bit better. This new series will feature a fun Q&A and will highlight our passions, interests, career paths, and so much more. Meet Chief Creativity Officer, ...

Since we are always preaching that our boards are easy for just about everyone to ride, we thought we would put our money where our mouth is and go straight to the kid-sperts (you know, 'kid experts') to get the scoop.  First up is Ethan, who is 14 years old. Have you ever tried the ZUP boards? Ye...