ZUPdates!

Here at ZUP, it doesn't get much better than partnering with organizations that are making a big impact on the world, and Wake the World is certainly one of them. This past weekend they held their 9th Annual Wake N Flake event, where participants get the opportunity to wakeboard during the day befor...

To say that we are excited about launching four new boards for our ZUP family would be a bit of an understatement, so to get you just as excited we thought we would share all the juicy details about what makes these new boards so cool. (p.s. if you haven't entered our giveaway yet, head right this w...

With spring right around the corner, we are already gearing up for a fun summer on the lake (can you blame us?!) and we are going to be sharing all of our favorite summer must-haves with you over on our Pinterest page! To make sure you don't miss out on any of the excitement, make sure you are follo...

To say that we've been busy this past year would be an understatement (though we are hardly complaining!). And we couldn't be more thrilled to finally be able to pull back the curtain on the BIG secret! We have poured our hearts and souls into bringing you the very best products so that the entire f...