Quality Control: It's A Tough Job...
Sarah Stapley

...but somebody's gotta do it, right?! Creating boards that everyone can enjoy is our passion and what gets us excited to go to work every day. Especially on the days when quality control is "needed!" Spending time perfecting every last detail of each and every board is the key to our success and we know that you will appreciate it when you get up on your first try!  With the launch of our new boards, this past year has been spent out on the water to make sure we are bringing you the very best products. Our QC process is...

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The Big ZUP Announcement Is Finally Here!
Sarah Stapley

To say that we've been busy this past year would be an understatement (though we are hardly complaining!). And we couldn't be more thrilled to finally be able to pull back the curtain on the BIG secret! We have poured our hearts and souls into bringing you the very best products so that the entire family can enjoy a day out on the water, which brings us to the announcement. On March 31st, FOUR brand new products are coming to market! Can you believe it?! FOUR. NEW. PRODUCTS. We took your feedback on our first models of the DoMore and the...

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The ZUP Team: How We Got Here, vol. 1
Alison Covington

Everyone at ZUP headquarters has taken their own unique path to landing on the team and we decided we want you to get to know us a little bit better. This new series will feature a fun Q&A and will highlight our passions, interests, career paths, and so much more. First up is our CFO, Scott Parks. Enjoy! As a kid, what did you want to be when you grew up?Meteorologist What path did your career take before landing at ZUP?I was consulting with foreign governments on international development assistance and poverty issues. Sunrise or sunset?Sunrise. Early bird gets the...

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10 Instagrammers That Inspire Us to Get Outdoors
Sarah Stapley

The story behind @ZUP boils down to one key fact. We want every single person who goes out on the boat for a day of fun and adventure to be able to ride the wake with confidence. So getting outdoors and enjoying whatever adventure strikes your fancy is sort of our thing. And because of this we are always on the lookout for new ways to inspire ourselves. Inspire us to keep creating, to keep pushing forward, and perhaps most importantly, to keep enjoying the outdoors ourselves.   Instagram is full of inspiration, for whatever you seek, and we seek...

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