ZUP® is a fresh, new, easy way to get your family and friends up on the water riding quickly. Ride the ZUP Board standing, kneeling, lying down, surfing, resting, or even backward. ZUP is a durable molded board that’s buoyant, so everybody gets “ZUP” with ease. The ZUP features an integrated tow hook for easy starts, quick position changes on the fly and stress-free starting! Comfortable, non-skid EVA foam padding, easy slip-in foot straps, and comfortable molded-in side handles let you take this board in any direction you want to go.