The ZUP® Brand Is About So Much More Than Great Boards, It's a Lifestyle!

When we set out to create boards that would allow everybody to enjoy a day out on the boat, we had so much more in mind than just great boards. We envisioned a lifestyle that embodied all of the qualities we strive to enjoy all summer long. Coffee with friends, long walks on the beach, a spontaneous adventure with our kids, and plenty of time spent out on the water, just to name a few. 

Over the past few years as our ZUP family has grown, we realized that the ZUP lifestyle had already been created by each and every one of you that are a part of it. In celebration of this incredible community we wanted to share what exactly the ZUPstyle means to us, and we hope you will do the same. 

You are the reason we innovate, the driving force behind the ZUP mission, and we have every intention of growing this fun and supportive circle for many years to come. 

So, what does it mean to live the #ZUPstyle?!
(we thought you'd never ask...) 

We came up with a few ways to describe what #ZUPstyle means to us. (scroll to the bottom for some exciting news!!!)


 #ZUPstyle is Calling... are you with us?!
Tag us in photos that capture your own version
of ZUPstyle on Instagram!!

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Now through Memorial Day, we are running a fun contest over on Instagram! Tag #ZUPstyle with your photos of you, your family and friends living the ZUP lifestyle. Everyone who enters will get an instant 10% discount off any ZUP gear, and ONE lucky winner will win a
YouGotThis 2.0 ZUP Board!!!!!!!!!!


tag your photos on Instagram with the hashtag: #ZUPstyle and you are automatically entered to win! easy peasy!