Thinking back to the motivation for creating the very first ZUP Board, we are reminded about just how much we enjoy seeing each and every person on the boat having fun. Not just hanging out on the boat, but getting up and riding the wake with confidence on their very first day out. That might be why Pass the Handle day is such an important cause for us here at ZUP HQ. The initiative is now in its fourth year and continues to grow every summer.
Originally started by two industry leaders with a desire to share their passion for the sport with first-time riders, the day is seen as an important one for the continued growth of the industry. For us? It aligns perfectly with our mission of allowing everyBODY to get up with ease and ride with confidence.
Sunday, July 23rd, 2017 is #PassTheHandle day and we can't wait to see all of your photos on social media, sharing your love for the water with new friends and family members. Be sure to tag us @ZUPBoards and #passthehandle for a chance to be featured on our blog and social media next week!
Throughout the week we will be sharing heartwarming stories about our partners here at ZUP that are sharing their passion with kids of all abilities every single day. Stay tuned!