ZUPdates!

We Love Seeing Kids Get Up On Our Boards!

We Love Seeing Kids Get Up On Our Boards!

Since we are always preaching that our boards are easy for just about everyone to ride, we thought we would put our money where our mouth is and go...

So, What's All the Fuss About These New ZUP Boards? We're So Glad You Asked!

To say that we are excited about launching four new boards for our ZUP family would be a bit of an understatement, so to get you just as excited we...

Another Successful Wake N Flake Event in the Books for Wake The World!

Here at ZUP, it doesn't get much better than partnering with organizations that are making a big impact on the world, and Wake the World is certain...

Are You Following Us On Pinterest, Yet?!

Quality Control: It's A Tough Job...

...but somebody's gotta do it, right?! Creating boards that everyone can enjoy is our passion and what gets us excited to go to work every day. Esp...

It's (HUGE!) GIVEAWAY Time!

The Big ZUP Announcement Is Finally Here!

To say that we've been busy this past year would be an understatement (though we are hardly complaining!). And we couldn't be more thrilled to fina...

The ZUP Team: How We Got Here, vol. 1

Everyone at ZUP headquarters has taken their own unique path to landing on the team and we decided we want you to get to know us a little bit bette...

10 Instagrammers That Inspire Us to Get Outdoors

The story behind @ZUP boils down to one key fact. We want every single person who goes out on the boat for a day of fun and adventure to be able to...

A Sneak Peak At What We've Been Up To At ZUP Headquarters!

Launching new products is an exciting time for us at ZUP headquarters, and while it comes with a lot of work we love every step of the process. In ...