ZUPdates!

What's On Your Summer Bucket List? Here's A Peek At Ours...

What's On Your Summer Bucket List? Here's A Peek At Ours...

Memorial Day means summer is just around the corner. Soon schools all over the country will be setting their students free for a few glorious month...

National Safe Boating Week Brings Great Reminders For Summer

For all of your getting your boats ready for a fun summer out on the water, this week is a great reminder for all of us. It's National Safe Boating...

A ZUP Summer Guide: A Sneak Peek Of What's Inside Our Cooler For A Day On The Water!

In case it isn't obvious, we are slightly excited for summer to get here. Weekends out on the water are what we spend all winter dreaming about. An...

The ZUP® Brand Is About So Much More Than Great Boards, It's a Lifestyle!

When we set out to create boards that would allow everybody to enjoy a day out on the boat, we had so much more in mind than just great boards. We ...

The Best Books To Pack For Summertime At The Beach

A gripping page-turner is as much a part of summertime at the beach as sunscreen and your favorite ZUP Board! Our favorite way to spend a day on th...

The ZUP Team: How We Got Here, vol. 3

Everyone at ZUP headquarters has taken their own unique path to landing on the team and we decided we want you to get to know us a little bit bet...

ZUP On the Move: A Big Thank You to Russell Marine!

The ZUP team was lucky enough to participate in the Russell Marine In-Water Boat Show this past weekend and we had a fantastic time! The fun took p...

Everything You Need To Know Before Choosing Your Next ZUP® Board!

We know that like us, you take your water sporting very seriously, so to help you make the biggest decision of your summer (duh, Duh, DUH!) we have...

Ten Tips for Getting the Best Action Shots on the Water This Summer!

It's safe to say we spend a great deal of our time out on the water, and can regularly be seen snapping photos of our friends and family riding the...

Another Fun #ZUPsquad Testimonial!

★★★★★ 5 out of 5 stars. Awesome for Families! I recently purchased this product after seeing videos on www.zup.com and this board is s...

ZUP Boards Are the Perfect Way to Spend Spring Break!

With spring break firmly in the rearview mirror for most of the country, we loved seeing all of the photos of our #ZUPsquad out with their ZUP Boar...

Congratulations To Our Giveaway Winners!!!!

The launch of our brand new boards certainly has us excited around the ZUP headquarters, and we are so happy to see that you are just as stoked as ...